Economic growth, a rapidly expanding market, new technologies, a growing middle-class, and a dynamic environment make it challenging for companies operating in Armenia to make informed choices about their marketing and PR objectives and plans. Many choices are available when deciding on a marketing or PR campaign. You have multiple options for reaching your clients. State-of-the-art, results-driven marketing being a relatively new field in Armenia, you must make an assumption as to which option or options is best for you. You can risk a trial and error approach or trust an experienced partner to help you make the right marketing and PR decisions which best drive your business objectives. Experiential knowledge in both international business and local market trends and preferences provide an edge in adopting tactics and solutions tailored to the specific requirements, needs and expectations of each target market.
Cross-cultural marketing communication is essential for success in Armenia's emerging market as well as international markets. We have extensive experience in a number of geographic regions including: Armenia, North and South America, Europe (in particular, the United Kingdom and France), Russia, and Asia (Hong Kong, Mongolia, Pakistan, India). Cornerstone's specialized expertise draws insights from a wide variety of sectors including: commercial development, retail, banking, agribusiness, tourism/hospitality, cross-cultural consulting, information technology, micro-finance, commercial lending, exports, entertainment.
We provide you with specialized services in strategizing, planning and conducting marketing and public relations campaigns aimed at both the local audience in the Republic of Armenia as well as internationally.